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William Whorton

A little bit of everything…

Darlene and the Condition

Posted on August 9, 2021August 9, 2021 by wwhorton

I wrote this in 2012 for an anthology of short stories and flash fiction called “A Quick Bite of Flesh”,… Read more Darlene and the Condition

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Semantic HTML: A Guide to Semantic Markup, Part II

Posted on May 25, 2021May 25, 2021 by wwhorton

In Part I, I wrote about the problems of using HTML 5’s new semantic elements. Ambiguity in the purposes of… Read more Semantic HTML: A Guide to Semantic Markup, Part II

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Semantic HTML: A Guide to Semantic Markup, Part I

Posted on May 13, 2021May 25, 2021 by wwhorton

Introduction: Semantic HTML HTML 5 introduced a number of new DOM elements that made meaningful semantic HTML a real possibility.… Read more Semantic HTML: A Guide to Semantic Markup, Part I

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Beginner’s Tips for Microsoft Advertising

Posted on May 3, 2021May 2, 2021 by wwhorton

Microsoft Advertising, formerly Bing Ads, is a PPC, or pay-per-click advertising service offered by Microsoft. Similar to Google Ads, Microsoft… Read more Beginner’s Tips for Microsoft Advertising

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How to Set Prices for Online Retail Stores

Posted on April 29, 2021April 29, 2021 by wwhorton

A description and analysis of three common price-setting strategies, and how they relate to online retail stores.

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Effective Internet Branding

Posted on April 6, 2021April 29, 2021 by wwhorton

A quick discussion about Internet branding and the benefits–and limitations–of SEO marketing.

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Two Strategic Planning Techniques to Avoid Confusing Plans and Goals

Posted on February 28, 2021April 29, 2021 by wwhorton

The distinction between a goal and a plan, and how to avoid confusing the two.

Online Retail: Five Observations from a Beginner

Posted on February 17, 2021March 2, 2021 by wwhorton

I’ve been running my online retail business, The American Made Retail Company, for about two weeks now. That’s not long,… Read more Online Retail: Five Observations from a Beginner

NDNM Now Live on Gearbubble!

Posted on February 10, 2021March 2, 2021 by wwhorton

NDNM is live on Gearbubble! NDNM (Ni Dieux, Ni Maitre, or Neither Gods, Nor Masters*) is a new brand I’m… Read more NDNM Now Live on Gearbubble!

Antifragility and Big Tech

Posted on February 7, 2021 by wwhorton

Two interesting things happened to me the other day. Facebook rejected my ads for allegedly attempting to exploit controversial social… Read more Antifragility and Big Tech

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