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William Whorton

A little bit of everything…

Category: Strategy and Leadership

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How to Set Prices for Online Retail Stores

Posted on April 29, 2021April 29, 2021 by wwhorton

A description and analysis of three common price-setting strategies, and how they relate to online retail stores.

advertising alphabet business communication

Effective Internet Branding

Posted on April 6, 2021April 29, 2021 by wwhorton

A quick discussion about Internet branding and the benefits–and limitations–of SEO marketing.

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Two Strategic Planning Techniques to Avoid Confusing Plans and Goals

Posted on February 28, 2021April 29, 2021 by wwhorton

The distinction between a goal and a plan, and how to avoid confusing the two.

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